Discovery Call Explainer & FAQ
What to Know Before Your Call with TAKEOFF Marketing
WHO WE ARE
TAKEOFF is a performance-driven growth partner built specifically for renovation companies. We're not a typical agency running pretty ads that go nowhere. We turn your real work into high converting ads, run the campaigns, and book qualified consultations straight onto your calendar — so you stop depending on referrals and start controlling where your next job comes from.
WHAT WE DO
We run an end-to-end paid advertising and appointment-booking system for renovation companies. The goal isn't activity or impressions. It's booked consultations and new revenue, with every lead tracked from first click to closed job.
Core Services:
- Meta Ads (Facebook & Instagram), fully built and managed
- Ad creative produced from your real project footage
- A complete CRM dashboard to track every lead
- Automated booking, confirmations, and reminders
- Missed-lead text-back so nothing slips
- Performance reporting tied to booked appointments, not vanity metrics
WHO WE SERVE
We work best with owner-operated renovation companies ready to take on more work.
Ideal clients include:
- Kitchen & bathroom renovation companies
- Full-home renovation and remodeling companies
- Basement finishing specialists
- High-end interior renovation companies
What they have in common:
- Doing at least $500K per year and ready to grow
- Tired of depending on referrals and word of mouth
- Want a partner who delivers booked jobs, not another vendor selling clicks
- Already document their projects, so we have footage to work with
- Have someone who can run the consultations we book
HOW WE'RE DIFFERENT
We're a production company, not just media buyers.
Most agencies run generic stock ads that homeowners scroll past. We build your ads from your real renovations — the before-and-afters and finished reveals that actually stop the scroll and make homeowners want you specifically.
We don't sell leads — we book consultations.
You're not buying ad clicks or a list of cold names. You're buying a system that puts qualified consultations directly onto your calendar.
Every lead runs through one tracked system.
A qualified lead is a homeowner in your area with a renovation actively planned, who books and confirms a consultation. You see every one in your dashboard — what counted, what didn't, and exactly where each dollar went.
We guarantee the result.
12 qualified consultations a month, or you don't pay until we deliver. Real accountability, tied to booked appointments — not impressions.
WHAT TO EXPECT ON YOUR CALL
This is a 30–45 minute Discovery Call designed to:
- Learn about your goals, your average job value, and how you currently get clients
- Show you how the system works and whether it's a fit
- Walk you through what to expect in the first 30–90 days
- Clarify timelines, pricing, and next steps if there's a match
Important: This isn't a high-pressure pitch. It's a conversation to find out if we're a fit and if we can confidently fill your calendar.
Frequently Asked Questions
How fast can I expect results?
Your campaigns go live within about two weeks of signing — we build the ads from your footage, set up your system, and launch. Most clients start seeing booked consultations within the first 7–14 days of going live, and campaigns are fully optimized to the guaranteed floor by month two.
What if it doesn't work?
We guarantee a minimum of 12 qualified booked consultations a month once your campaigns are optimized. If we fall short in any month after the first, your next month's management fee is credited in full until we hit the floor. You don't pay until we deliver.
*Specific terms apply, including funding the agreed minimum ad spend and approving creative within 48 hours.
Do I need a sales team?
You just need one person ready to run the consultations. We handle everything from the ad to the booked appointment on your calendar — all you do is show up and close.
How are you different from a typical marketing agency?
Most agencies run stock creative and hand you clicks. We produce ads from your actual work and run a complete system. Creative, campaigns, CRM, and automated booking — all under one roof, with a guarantee tied to booked consultations.
Will I need to follow up with leads myself?
No. The system includes automated follow-up, confirmations, and reminders that book and lock in appointments for you, so leads don't slip through the cracks.
Can I pause or cancel?
You can pause ad campaigns temporarily with notice. All services come with a clear scope and offboarding option.